The Programme Design
Six trimesters spread over 2 years with a summer break between the first and second year of study to be utilized for Summer Training.
Total 32 courses - 26 core Courses (including 10 core marketing courses) + 05 Elective courses + 1 Dissertation
Each session of the duration of 75 minutes
Programme Structure and Curriculum
Course Outline- PGDM (Marketing) (29 Core + 1 Dissertation, 5 Elective)
TERM I: 21 credits: (7 Core Courses of 3 credits each)
Managerial Economics
Financial Accounting and Analysis
IT for Managers
Quantitative Methods for Decision Making -I
Dynamics of Human Behaviour -I
Marketing Management-I
TERM II: 21 credits: (7 Core Courses of 3 credits each)
Quantitative Methods for Decision Making -II
Dynamics of Human Behaviour -II
Marketing Management-II
Financial Management
Operations Management
Business Communication
TERM III: 21 credits: (7 Core Courses of 3 credits each)
Cost and Management Accounting
Marketing Research
Managing Human Resources
Management Information System
Marketing of Services
Legal and Regulatory Aspects of Business
TERM IV: 18 credits ( 6 courses, i.e., 5 core courses + One elective course of 3 Credits each )
Strategy and Strategy Formulation
Distribution and Channel Management
Consumer Behaviour
Retail Marketing
Sales management
One Elective Course
TERM V: 16 credits (5 courses, i.e., 3 core courses + 2 elective courses of 3 credits each + Dissertation of 1 credit)
Corporate Strategy : Implementation and Governance
Brand Marketing Management
Customer Relationship Management
One Elective Course
One Elective Course + Dissertation : Submission and Presentation in Term VI
TERM VI: 8 credits (3 courses, i.e., 2 elective courses of 3 credits each + Dissertation of 2 credits )
One Elective Course
One Elective Course
Dissertation : Final Submission and Presentation
more details www.jimnoida.ac.in
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